Open AccessKonvergensi Media Dakwah: Studi Kasus Radio Komunitas Ma’dinul Ulum Tulungagung
Author(s) -
Redi Panuju
Publication year - 2018
Publication title -
jurnal komunikasi islam
Language(s) - English
Resource type - Journals
eISSN - 2655-5212
pISSN - 2088-6314
DOI - 10.15642/jki.2017.7.1.87-107
Subject(s) - community radio , government (linguistics) , islam , telecommunications , advertising , business , computer science , political science , public relations , geography , philosophy , linguistics , archaeology
This study discusses the convergence of media conducted by Pesantren Madinul Ulum (Madu) community radio in Campurdarat Tulungagung East Java for promoting Islam. It is interestingly enough to be studied because there are limited availability of channels and the function of community radio constrained by government laws and regulations. Using qualitative approach during January-August 2016, the study has found that this community radio has taken advantage of regulatory gaps to develop a converged media strategy for da'wah. This is conducted by utilizing streaming media, building community radio networks, synergizing with private broadcast radio, setting up private TVs, combining radio broadcasts with online media, and combining on-air with off-air activities.