Open AccessComparison of lateral vs. vertical marketing concepts in brand creation process
Author(s) -
Oksana Malynka,
Iryna Perevozova
Publication year - 2018
Publication title -
tehnologìčnij audit ta rezervi virobnictva
Language(s) - English
Resource type - Journals
eISSN - 2312-8372
pISSN - 2226-3780
DOI - 10.15587/2312-8372.2019.165774
Subject(s) - marketing , competitor analysis , business , process (computing) , order (exchange) , space (punctuation) , marketing research , marketing management , market segmentation , marketing mix , computer science , finance , operating system