Open AccessThe use of audit as a tool for strategic control of marketing activities of Polish enterprises
Author(s) -
Piotr Hadrian
Publication year - 2018
Publication title -
tehnologìčnij audit ta rezervi virobnictva
Language(s) - English
Resource type - Journals
eISSN - 2312-8372
pISSN - 2226-3780
DOI - 10.15587/2312-8372.2018.140552
Subject(s) - audit , marketing management , business , marketing , marketing research , marketing strategy , control (management) , process management , control environment , audit plan , internal audit , joint audit , accounting , economics , management