Open AccessTechniki grafiki komputerowej w reklamie
Author(s) -
Iwona Iskierka,
Politechnika Częstochowska inż.
Publication year - 2020
Publication title -
dydaktyka informatyki
Language(s) - English
Resource type - Journals
eISSN - 2543-9847
pISSN - 2083-3156
DOI - 10.15584/di.2020.15.11
Subject(s) - graphics , computer science , computer graphics , graphic design , computer graphics (images) , advertising , multimedia , human–computer interaction , business
The work concerns the possibility of using computer graphics techniques in an advertising message. Issues related to computer graphics and creation of graphic advertising projects were presented. Selected principles of graphic design are discussed. Attention was paid to legal aspects related to the functioning of advertising elements and trademarks.