Open AccessBRAND VALUE OF BANK BUKOPIN WITH BRAND TALKABLE FAVORABILITY METHOD
Author(s) -
M. Zaky Mubarak Lubis
Publication year - 2019
Publication title -
maqdis jurnal kajian ekonomi islam
Language(s) - English
Resource type - Journals
eISSN - 2528-5661
pISSN - 2528-5645
DOI - 10.15548/maqdis.v4i2.258
Subject(s) - reputation , business , value (mathematics) , business administration , marketing , quality (philosophy) , advertising , mathematics , statistics , sociology , social science , epistemology , philosophy
This study aims to find the brand reputation value of Bank Bukopin. This research is a descriptive quantitative study using the Brand Talkable Favorability (BTF) method. This research was conducted by looking at Bukopin's bank mobile banking customer reviews until November 2019. The results showed that Bukopin Bank had a reputation of 0.24 or 24%. There are 4 factors that cause the reputation value to be low based on negative reviews namely Usage by 70%, Quality of mobile banking by 22% and Services and features by 4%
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