Open AccessAntecedents of the Use of MSME Social Media:In The Perspective of Technology Acceptance Model Theory
Author(s) -
Ni Made Wisni Arie Pramuki,
Putu Cita Ayu
Publication year - 2020
Publication title -
international journal of contemporary research and review
Language(s) - English
Resource type - Journals
ISSN - 0976-4852
DOI - 10.15520/ijcrr.v11i04.800
Subject(s) - social media , technology acceptance model , profitability index , structural equation modeling , perspective (graphical) , small and medium sized enterprises , business , usability , marketing , empirical research , knowledge management , computer science , mathematics , world wide web , finance , statistics , human–computer interaction , machine learning , artificial intelligence