Open AccessIdentifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabniških stereotipov
Author(s) -
Živa Kolbl,
Selma Saračević
Publication year - 2020
Publication title -
economic and business review
Language(s) - Slovenian
Resource type - Journals
eISSN - 2335-4216
pISSN - 1580-0466
DOI - 10.15458/2335-4216.1030
Subject(s) - advertising , identification (biology) , brand relationship , marketing , psychology , business , brand management , botany , biology