Open AccessMarketing experimental e criação artística: uma análise da atual demanda de consumo
Author(s) -
Beatriz Braga Bezerra,
Rogério Luiz Covaleski
Publication year - 2014
Publication title -
revista famecos
Language(s) - Portuguese
Resource type - Journals
eISSN - 1980-3729
pISSN - 1415-0549
DOI - 10.15448/1980-3729.2014.1.15959
Subject(s) - experiential learning , marketing communication , perspective (graphical) , consumption (sociology) , perception , sociology , marketing , advertising , psychology , business , art , visual arts , pedagogy , social science , neuroscience