Open AccessImpact of Customer Relationship Management (CRM) on Indian Overseas Bank (IOB), with Reference to Vallam Branch, Thanjavur
Author(s) -
D. Umamaheswari
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/apr2014/246
Subject(s) - customer relationship management , business , marketing , operations management , engineering