Open AccessApproaches to the Development of Business Growth Strategy
Author(s) -
Jurij Malynovskyy,
Nataliia Petryshyn,
Julia Malynovska,
Andrij Oliinyk
Publication year - 2017
Publication title -
journal of vasyl stefanyk precarpathian national university
Language(s) - English
Resource type - Journals
eISSN - 2413-2349
pISSN - 2311-0155
DOI - 10.15330/jpnu.4.3-4.88-94
Subject(s) - generalization , industrial organization , production (economics) , factory (object oriented programming) , business , strategic management , competitive advantage , business environment , process management , management science , computer science , economics , marketing , microeconomics , business administration , mathematics , mathematical analysis , programming language
This article investigates the theoretical foundations of structural characteristics and the choice of business growth strategy as an important managerial factor of its effective operation. The approaches to strategy development are subjected to generalization. It is shown that strategy is the directing vector of factory management and its production and business operations in the modern globalized, dynamic and competitive market environment