Open AccessOptimization of media planning variables for television based on the advertiser’s industry
Author(s) -
Pedro ReinaresLara,
Josefa Delia Martín Santana,
Eva Marina Reinares Lara
Publication year - 2018
Publication title -
e+m. ekonomie a management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.318
H-Index - 22
eISSN - 2336-5064
pISSN - 1212-3609
DOI - 10.15240/tul/001/2019-1-013
Subject(s) - business , media industry , advertising , computer science , marketing , public relations , political science