Open AccessKotler, P., Kartajaya, H., Setiawan, I. et Vandercammen, M. (2017). Marketing 4.0 : le passage au digital. Bruxelles, Belgique : De Boeck, 160 p.
Author(s) -
Myriam Ertz
Publication year - 2020
Publication title -
revue organisations and territoires
Language(s) - French
Resource type - Journals
eISSN - 2564-2189
pISSN - 1493-8871
DOI - 10.1522/revueot.v29n3.1210
Subject(s) - digital marketing , business , marketing