Open AccessA Semiotic Analysis on TV Advertising Campaigns Appealing to Korean Sentiments
Author(s) -
Eunjoo Lee
Publication year - 2014
Publication title -
archives of design research
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 4
eISSN - 2288-2987
pISSN - 1226-8046
DOI - 10.15187/adr.2014.08.111.3.153
Subject(s) - semiotics , advertising , psychology , business , linguistics , philosophy
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