Open AccessSustainable behaviour and social media: a study of centennials attitudes towards sustainable advertising
Author(s) -
Vivek Aggarwal,
Prashant Dev Yadav,
Vinod Kumar Singh,
Snigdha Dash
Publication year - 2021
Publication title -
world review of entrepreneurship, management and sustainable development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.229
H-Index - 16
eISSN - 1746-0581
pISSN - 1746-0573
DOI - 10.1504/wremsd.2021.10042145
Subject(s) - sustainability , advertising , social media , marketing , population , consumer behaviour , business , psychology , sociology , political science , law , biology , ecology , demography