Open AccessFactors influencing the consumer buying behaviour in the competitive era: an empirical study of consumer durable in Vietnam
Author(s) -
Hung Cuong Pham
Publication year - 2021
Publication title -
international journal of intelligent enterprise (print)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.139
H-Index - 7
eISSN - 1745-3240
pISSN - 1745-3232
DOI - 10.1504/ijie.2021.10034444
Subject(s) - promotion (chess) , marketing , variables , exploratory factor analysis , descriptive statistics , consumer behaviour , business , sample (material) , empirical research , advertising , structural equation modeling , exploratory research , statistics , mathematics , sociology , chemistry , chromatography , politics , political science , anthropology , law , service (business)