Open AccessA Conjoint Analysis of Customers Preferences for E-Banking Channels
Author(s) -
Noopur Saxena,
Navneet Gera,
Kritika Nagdev,
Davide Di Fatta
Publication year - 2021
Publication title -
international journal of electronic marketing and retailing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.215
H-Index - 10
eISSN - 1741-1033
pISSN - 1741-1025
DOI - 10.1504/ijemr.2021.10020352
Subject(s) - conjoint analysis , business , payment , preference , the internet , marketing , database transaction , channel (broadcasting) , computer science , economics , telecommunications , microeconomics , world wide web , finance , programming language