Open AccessThe Time of My Life: The Marketing Lessons From 'Dirty Dancing'
Author(s) -
Michael L. Omansky
Publication year - 2020
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.84.8056
Subject(s) - marketing , control (management) , business , advertising , economics , management
“Dirty Dancing” was a movie with a major soundtrack. The soundtrack had a coordinated marketing effort,
took on a life of its own but continued to succeed with guidance and control for over a decade. Its success contains many marketing lessons
that can be applied to other projects.
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