Open AccessThe THE DETERMINANT FACTORS OF ENTREPRENEURIAL ORIENTATION IN EMBROIDERY SMALL ENTERPRISES IN ACEH, INDONESIA
Author(s) -
Yuli Kusdiarni
Publication year - 2019
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.712.7455
Subject(s) - creativity , entrepreneurial orientation , business , orientation (vector space) , marketing , business environment , entrepreneurship , business administration , psychology , social psychology , mathematics , finance , geometry
The entrepreneurial orientation owned by embroidery enterpreneurs is influenced by many factors. Some of these factors include personal creativity, internal environment, external environment and stakeholders. For this reason, this research aims at testing empirically and analyzing the influence of personal creativity, internal environment, external environment and stakeholders on entrepreneurial orientation. This research covers 7 regencies/municipalities in Aceh Province. 200 embroidery enterpreneursare proportionally sampled from these 7 regions for this research. The research results indicate that personal creativity, internal environment, external environment and stakeholders have influence on entrepreneurial orientation.