Open AccessPerempuan Dalam Representasi Iklan Yang Berperspektif Gender
Author(s) -
Wahyuni Shifatur Rahmah
Publication year - 2007
Publication title -
musawa
Language(s) - English
Resource type - Journals
eISSN - 2503-4596
pISSN - 1412-3460
DOI - 10.14421/musawa.2007.54.497-515
Subject(s) - ideology , representation (politics) , phenomenon , task (project management) , social representation , sociology , social phenomenon , gender studies , politics , political science , epistemology , philosophy , social science , law , engineering , systems engineering
Reconstructing women to obtain a role equal to that of men requires cognizance on how to deconstruct the dominant ideology of the patriarch. As representation plays as a mean of legitimating or preserving ideology and social phenomenon, women should be put forward taking roles traditionally accomplished my men. This is not an easy task however, because at the end actual representation ultimately reflects social culture.