Open AccessThe Effects of Internet Usage on Business Sustainability of Small Technology-based Rural Business in Malaysia
Author(s) -
Mohd. Amin Mohamad,
Othman Chin
Publication year - 2018
Publication title -
international journal of engineering and technology
Language(s) - English
Resource type - Journals
ISSN - 2227-524X
DOI - 10.14419/ijet.v7i4.35.23074
Subject(s) - sustainability , business , the internet , electronic business , entrepreneurship , marketing , small business , perspective (graphical) , new business development , ibm , business analysis , business model , computer science , ecology , materials science , finance , artificial intelligence , world wide web , biology , nanotechnology
This study examines the effects of internet usage on the business sustainability of small technology based rural business. It adopts the quantitative study methodology using self –administered survey method. The findings of this study shows that internet usage has positive and significant effects on the business sustainability of small rural businesses in this study. This study utilized IBM SEM AMOS 21 in analyzing the effects of internet usage on business sustainability of small technology based rural business in Malaysia. This study has contributed to the literature of small business entrepreneurship by adding perspective of internet usage among the technology-based rural business and its effects on business sustainability.