Open AccessThe Impact of Negative Online Review on Consumer's Purchase Intention: A Dual-Process Perspective
Author(s) -
Quan Xiao
Publication year - 2016
Publication title -
international journal of u- and e-service, science and technology
Language(s) - English
Resource type - Journals
eISSN - 2207-9718
pISSN - 2005-4246
DOI - 10.14257/ijunesst.2016.9.12.13
Subject(s) - perspective (graphical) , dual (grammatical number) , psychology , process (computing) , advertising , marketing , business , computer science , art , artificial intelligence , literature , operating system