Open AccessTurisztikai desztinációs menedzsment kialakítása az ukrán-magyar határrégióban
Author(s) -
József Tarpai
Publication year - 2010
Publication title -
jelenkori társadalmi és gazdasági folyamatok
Language(s) - English
Resource type - Journals
eISSN - 2676-9867
pISSN - 1788-7593
DOI - 10.14232/jtgf.2010.1-2.28-32
Subject(s) - tourism , visitor pattern , destination management , order (exchange) , business , marketing , sustainable tourism , point (geometry) , geography , destinations , computer science , mathematics , archaeology , finance , programming language , geometry
The overall objective of this study is to create a competitive and sustainable tourism destination in the border area of Hungary (Szabolcs-Szatmár-Bereg) and the Ukraine (Zakarpattya). This destination should offer a complex visitor experience for the tourists arriv-ing to the area. In order to reach the general objective two specific objectives shall be met: create a professional Tourism Destination Management Organisation with relevant compe-tence of for the project area; carry out complex tourism projects in the project area in order to increase the competitiveness of the tourism attractions. From tourism point of view a general and effective marketing activity for the region is missing, potential visitors simply do not know why to come to the area.