Open AccessReprezentatív marketing-versenyképességi pillanatkép 2009-ben a magyar kis- és középvállalatok körében
Author(s) -
György Szabó
Publication year - 2009
Publication title -
jelenkori társadalmi és gazdasági folyamatok
Language(s) - English
Resource type - Journals
eISSN - 2676-9867
pISSN - 1788-7593
DOI - 10.14232/jtgf.2009.3-4.115-119
Subject(s) - order (exchange) , business , subject (documents) , industrial organization , marketing , business administration , computer science , library science , finance
Carried out recently Companies' competitiveness is a central subject worldwide for economic development. It is a vital issue for today's Hungarian small and medium enterprises as the driver for future competitiveness. With the knowledge about companies' competitiveness one can determine aspects and preferences for developing competitiveness. The study that has been but has not been closed yet in 2009 'serves as an informative basis for the analysis of the situation, in order to allow Hungarian firms' positions to be learnt and directions for development to be determined and clarified.