Open AccessEffects of SNS Characteristics upon Consumers’ Awareness, Purchase Intention, and Recommendation
Author(s) -
Yongmin Kim,
Anel A. Kireyeva,
Myoung-Kil Youn
Publication year - 2014
Publication title -
journal of industrial distribution and bussiness
Language(s) - English
Resource type - Journals
eISSN - 2233-5382
pISSN - 2233-4165
DOI - 10.13106/jidb.2014.vol5.no1.27.
Subject(s) - empirical research , psychology , computer science , advertising , business , mathematics , statistics