Open AccessRoles of Character Identification and Positive Emotion Response on Intent to Purchase Character-Attached Product
Author(s) -
Nak-Hwan Choi,
Chao-Xu Wang,
Ah-Young Lim
Publication year - 2017
Publication title -
journal of industrial distribution and bussiness
Language(s) - English
Resource type - Journals
eISSN - 2233-5382
pISSN - 2233-4165
DOI - 10.13106/ijidb.2017.vol8.no7.51.
Subject(s) - character (mathematics) , identification (biology) , psychology , product (mathematics) , social psychology , communication , cognitive psychology , biology , mathematics , botany , geometry