Open AccessTHE EFFECT OF SERVICE QUALITY, CORPORATE IMAGE, CUSTOMER SATISFACTION AND SWITCHING BARRIER ON CUSTOMER LOYALTY (The Insurance Company Case Study)
Author(s) -
Muhammad Okidarsyah
Publication year - 2017
Publication title -
jurnal teknobisnis/teknobisnis
Language(s) - English
Resource type - Journals
eISSN - 2460-9463
pISSN - 0216-5996
DOI - 10.12962/j24609463.v7i1.2427
Subject(s) - customer delight , loyalty business model , customer retention , business , customer advocacy , marketing , customer equity , customer satisfaction , service quality , customer to customer , customer intelligence , customer profitability , loyalty , service (business)