Open AccessANALISIS ELEMEN-ELEMEN BRAND EQUITY PADA PRODUK KARTU SELULER PRABAYAR SIMPATI, IM3, DAN XL DI KALANGAN MAHASISWA S1 UNIVERSITAS DIPONEGORO
Author(s) -
Arfan Bakhtiar,
Dwi Jayanto
Publication year - 2015
Publication title -
j@ti undip
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2502-1516
pISSN - 1907-1434
DOI - 10.12777/jati.10.3.155-162
Subject(s) - business , business administration , advertising