Open AccessCORPORATE SOCIAL RESPONSIBILITY FOR THE INSTITUTE'S STRATEGIC DEVELOPMENT
Author(s) -
Семен Резник,
Семен Резник
Publication year - 2017
Publication title -
russian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2500-1469
pISSN - 2409-6024
DOI - 10.12737/article_595363f11e4695.10723266
Subject(s) - corporate social responsibility , social responsibility , business , component (thermodynamics) , public relations , process management , marketing , political science , physics , thermodynamics
The article reveals the essence of the concept of social responsibility,
presents the main areas of involvement of business
structures in socially-oriented activities, gives the results of its study
on the example of Russian enterprises, identifies specific features of
social marketing in Russia and offers recommendations for integrating
the social component in the strategy of commercial companies.