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Service Brand Positioning Research Based on Customer’s Mind
Author(s) -
纯青 李
Publication year - 2014
Publication title -
xian dai shi chang ying xiao/xian dia shi chang ying xiao
Language(s) - English
Resource type - Journals
eISSN - 2160-7362
pISSN - 2160-7370
DOI - 10.12677/mom.2014.41001
Subject(s) - competitor analysis , business , brand management , marketing , brand awareness , service (business) , order (exchange) , advertising , brand equity , brand extension , competition (biology) , product (mathematics) , ecology , geometry , mathematics , finance , biology

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