COORDINATION IN BRAZILIAN PHARMACEUTICAL SUPPLY CHAINS | Zendy

Priscila Laczynski de Souza Miguel | Zendy; Manoel de Andrade e Silva Reis | Zendy

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COORDINATION IN BRAZILIAN PHARMACEUTICAL SUPPLY CHAINS

Author(s) -

Priscila Laczynski de Souza Miguel,

Manoel de Andrade e Silva Reis

Publication year - 2014

Publication title -

journal of operations and supply chain management

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.242

H-Index - 2

ISSN - 1984-3046

DOI - 10.12660/joscmv7n2p75-90

Subject(s) - supply chain , bullwhip effect , interdependence , business , industrial organization , phenomenon , supply chain management , marketing , qualitative research , knowledge management , process management , computer science , physics , quantum mechanics , social science , sociology , political science , law

Supply chain coordination (SCC) can be a challenge for many organizations as differ - ent firms in the same chain has different expectations and interdependencies (Arshinder & Deshmukh, 2008). Lack of SCC can result in the bullwhip effect and poor performance for a firm and its partners. By investigating the phenomenon in the Brazilian pharmaceutical supply chain using a qualitative re- search, this paper aims to understand the main issues that avoid a better integrated chain. Results of 21 interviews suggested that the lack of coordination in this environment was influenced by the network design and the history of the sector in Brazil, as well as scarce resources.

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