Open AccessPink Matters: Impact Of Cause-related Marketing Campaign On Intentions To Test Breast Cancer
Author(s) -
Wooyoung Lee,
Kyungun Kim,
Robert Slana,
Choonghoon Lim,
Youngjin Hur
Publication year - 2020
Publication title -
medicine and science in sports and exercise
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.703
H-Index - 224
eISSN - 1530-0315
pISSN - 0195-9131
DOI - 10.1249/01.mss.0000679184.36140.00
Subject(s) - structural equation modeling , reputation , test (biology) , psychology , promotion (chess) , association (psychology) , event (particle physics) , marketing , advertising , business , political science , computer science , paleontology , biology , physics , quantum mechanics , machine learning , politics , law , psychotherapist
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