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Dialectical Thinking in Consumer Decision Making
Author(s) -
Kahle Lynn R.,
Liu Raymond R.,
Rose Gregory M.,
Kim WooSung
Publication year - 2000
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp0901_5
Subject(s) - dialectic , psychology , epistemology , transformation (genetics) , social psychology , philosophy , chemistry , biochemistry , gene
In this article, we examine the four processes of dialectical thinking: interconnection, development and change, transformation of quantitative into qualitative, and unity and struggle of opposites. We argue that the decisions of some consumers reflect dialectical thinking, at least some of the time.