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Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic Template
Author(s) -
Shanker Krishnan H.,
Chakravarti Dipankar
Publication year - 1999
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp0801_01
Subject(s) - citation , international marketing , computer science , library science , conceptual framework , sociology , management , marketing , business , economics , social science