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Using Data and Big Data in Retailing
Author(s) -
Fisher Marshall,
Raman Ananth
Publication year - 2018
Publication title -
production and operations management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.279
H-Index - 110
eISSN - 1937-5956
pISSN - 1059-1478
DOI - 10.1111/poms.12846
Subject(s) - big data , computer science , value (mathematics) , data science , business , marketing , data mining , machine learning
In this essay, we examine how retailers can use data to make better decisions and hence, improve their performance. We have been studying retail operations for over two decades and have witnessed many, and been personally involved in a few, projects that delivered considerable value to retailers by better exploiting data. We highlight a few of these examples and also identify some other potential applications.
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