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The Implications of COVID‐19 for Nonmarket Strategy Research
Author(s) -
Lawton Thomas C.,
Dorobantu Sinziana,
Rajwani Tazeeb S.,
Sun Pei
Publication year - 2020
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/joms.12627
Subject(s) - covid-19 , nonmarket forces , economics , virology , medicine , market economy , pathology , disease , outbreak , infectious disease (medical specialty) , factor market
Abstract The COVID-19 virus ignited social and economic turmoil around the world Not since the Spanish Flu of 1918 had we seen a pandemic of such scale and severity The resultant global transformation of industries, supply chains, work, communication, and institutional frameworks suggests we are entering a period of non-ergodic change, in which the future cannot be extrapolated from the past (North, 1999) This means that we do not know the probability distribution or the outcomes from the virus So, we must find a way to coexist and build our resilience