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Creating Innovation Leaders: Why We Need to Blend Business and Design Education
Author(s) -
Fixson Sebastian K.,
Read James M.
Publication year - 2012
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2012.00207.x
Subject(s) - business , engineering management , knowledge management , marketing , process management , engineering , public relations , management , computer science , political science , economics
Fusing design and business education is like forming a compound out of two elements. In this case, the result is something completely new.
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