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Leading the Market with Design Thinking and Sensibility
Author(s) -
Kim Bo Young,
Baek Joon Hye
Publication year - 2011
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2011.00143.x
Subject(s) - sensibility , genius , design thinking , marketing , business , engineering , computer science , political science , human–computer interaction , history , art history , law
LG Hausys is all about the future. Research into global trends to anticipate customer needs and desires, an idea bank, group genius days, and an incubating system reflect a corporate culture that values design.