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Managing the Five Tensions of the Design Process
Author(s) -
Cautela Cabirio,
Zurlo Francesco
Publication year - 2011
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2011.00135.x
Subject(s) - process (computing) , process management , business , engineering , operations management , computer science , manufacturing engineering , engineering management , operating system
Organizations engage external designers for many reasons, but in essence they are balancing experimentation with commercial exploitation, say these authors—making use of a system of tensions and trade‐offs that can be the basis for corporate success.