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Inspiring Design—Informed by Metrics
Author(s) -
Petersen Søren,
Phillips Peter L.
Publication year - 2011
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2011.00127.x
Subject(s) - product design , new product development , product (mathematics) , feature (linguistics) , computer science , engineering , engineering management , engineering ethics , process management , management science , business , marketing , mathematics , linguistics , philosophy , geometry
The design brief is a venerable and time‐tested feature of new product development. Too bad, say these authors, that as a tool for launching the development of a new product, it is not particularly useful. This article explains why, and offers some guidelines for making a design brief the inspiration it should be.