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Measuring Design's Contribution to Business Success: A Three‐Tier Approach
Author(s) -
Viladàs Xènia
Publication year - 2011
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2011.00126.x
Subject(s) - investment (military) , return on investment , business , computer science , operations research , industrial organization , engineering , econometrics , economics , microeconomics , production (economics) , politics , political science , law
The central problem of estimating a design investment, and then the return on that investment, revolves around this question: How does one apportion the results of that one project into all the functions that have contributed to it? This author suggests a system that may finally quantify return on design investment.