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Maximizing Design Investment
Author(s) -
Dawton Deborah
Publication year - 2011
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2011.00123.x
Subject(s) - investment (military) , business , association (psychology) , marketing , operations management , engineering , process management , industrial organization , computer science , risk analysis (engineering) , engineering management , operations research , political science , psychology , politics , law , psychotherapist
The UK's Design Business Association is the only organization that honors effective design on the basis of commercial data. In this way, it hopes to underline the fact that design is an investment and not a cost. Here's how they do it.