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“50 Percent Wasted”: Insights to Improve Packaging Success Rates and ROI
Author(s) -
Young Scott
Publication year - 2011
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2011.00122.x
Subject(s) - gauge (firearms) , perception , operations management , marketing , business , computer science , engineering , psychology , geography , archaeology , neuroscience
Perception Research Services assesses hundreds of new packaging systems annually and, yes, has found that roughly 50 percent of them succeed and are recommended for introduction. What metrics can you use to gauge the chances of success for yours?