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Design for BRIC—The New Frontier
Author(s) -
Kiss Ellen,
Bezerra Charles,
Deos Luciano
Publication year - 2011
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2011.00110.x
Subject(s) - bric , frontier , multinational corporation , china , emerging markets , business , international trade , economy , economic geography , economics , political science , finance , law
Brazil, Russia, India, and China—these countries are in the forefront of today's emerging economies, and they are increasingly important on the global stage. What is their effect likely to be on today's multinational companies and on companies based in those economies? And what role is design likely to play?