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Measuring Success: Using Consumer Research to Document the Value of Package Design
Author(s) -
Young Scott
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2006.tb00040.x
Subject(s) - value (mathematics) , citation , perception , consumer research , computer science , information retrieval , library science , world wide web , advertising , psychology , business , neuroscience , machine learning