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Hybrid Organizations as a Strategy for Supporting New Product Development
Author(s) -
Rieple Alison,
Haberberg Adrian,
Gander Jonathan
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2005.tb00007.x
Subject(s) - citation , library science , product (mathematics) , management , new product development , media studies , computer science , sociology , mathematics , geometry , economics
Alliances between large, well-established corporations and highly creative small companies or consultancies can be an effective method for promoting innovation.