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Creating Modular Platforms for Strategic Flexibility
Author(s) -
Sanchez Ron
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00151.x
Subject(s) - timeline , modular design , flexibility (engineering) , process management , risk analysis (engineering) , computer science , business , systems engineering , product (mathematics) , engineering , knowledge management , operations management , economics , management , geometry , mathematics , archaeology , history , operating system
In developing products, long‐term success depends on designing components that facilitate the creation of a family of current and future product options. Ron Sanchez emphasizes that this requires careful planning of shared technologies and production processes. The payoff is a modular approach that enhances the ability to integrate market‐differentiating features and that supports rapid innovation, stringent cost controls, and the acceleration of supply timelines .