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B&O Goes to the Head of the Class
Author(s) -
Cockerille James
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00147.x
Subject(s) - class (philosophy) , danish , value (mathematics) , head (geology) , engineering management , tapping , work (physics) , business , engineering , operations research , computer science , public relations , political science , mechanical engineering , artificial intelligence , geology , philosophy , linguistics , geomorphology , machine learning
There is value in tapping into diverse sources of innovation. In this case, Bang & Olufsen collaborated with a Danish design school to ponder the nature of interactive technologies in the year 2020. James Cockerille summarizes the outcomes of this successful endeavor, as well as the resources and clear parameters that made it work, and based on this experiment, offers guidelines for future corporate‐academic partnerships .