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Cross‐channel pollination
Author(s) -
Birdsall Connie,
Murphy Brendán
Publication year - 2003
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2003.tb00350.x
Subject(s) - pollination , diversity (politics) , phenomenon , channel (broadcasting) , outcome (game theory) , telecommunications , biology , ecology , engineering , political science , law , economics , physics , mathematical economics , quantum mechanics , pollen
Intriguingly, Connie Birdsall and Brendán Murphy have discovered that as communications go digital, the outcome has been greater similarity—rather than greater diversity—among media. Addressing this phenomenon, they discuss the evolution of this cross‐channel pollination and outline principles to guide the development of effective communications in this Digital Age.