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Storytelling through design
Author(s) -
Sametz Roger,
Maydoney Andrew
Publication year - 2003
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2003.tb00347.x
Subject(s) - storytelling , space (punctuation) , comprehension , loyalty , sociology , aesthetics , visual arts , computer science , media studies , linguistics , art , narrative , business , marketing , literature , philosophy
While the methods and materials of design give “form” to communications, Roger Sametz and Andrew Maydoney compellingly argue and illustrate that the ultimate goal of manipulating type, color, imagery, space, and time is to tell stories—to engage “teller” and “listener” in a dialogue that builds comprehension, commitment, participation, loyalty, and trust.