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Package design in the halls of academia
Author(s) -
Bottoni Joseph
Publication year - 2002
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2002.tb00332.x
Subject(s) - snapshot (computer storage) , package design , work (physics) , architectural engineering , sociology , marketing , public relations , operations management , engineering ethics , computer science , business , engineering , political science , manufacturing engineering , mechanical engineering , operating system
This is a snapshot of how one school handles the challenge of package design. The work comes from students at the University of Cincinnati. Professor Joseph Bottoni explains that the goals of the concise 10‐week assignment are to develop a package with a strong retail presence—clearly conveying content; reaching consumers emotionally, as well as rationally; and responsibly conserving resources. The outcomes are imaginative and diverse.